Jul 08, 2025
You Are Art. Everything Else Is Just Decoration” is a celebration of feminine authenticity through art and fashion.
The intervention took place across six Liverpool stores during June (Zapopan, Atizapán, Perisur, Puebla, Insurgentes, Centro).
Fans of Mariana Pulido and Westies customers stopped to take photos with the artistically intervened pieces, generating high foot traffic and brand visibility.
Alejandra Briseño hosted an interactive livestream with strong participation and a giveaway for custom sneakers by Mariana, boosting digital engagement.
Mexico City, July 08, 2025 - — As part of its campaign “You Are Art. Everything Else Is Just Decoration,” Westies experienced two extraordinary weekends through a unique collaboration with renowned Mexican artist Mariana Pulido. The activation was a resounding success: brand lovers and Mariana's fans flocked to stores to witness her live artistic intervention, where she transformed Westies' ballerina displays into unique pieces celebrating each woman's authenticity.
With a solid background in illustration and muralism, Mariana Pulido has worked with major international brands. Her authentic, feminine, and sensitive style organically aligns with the DNA of Westies and Liverpool, making this collaboration a truly genuine and powerful artistic expression.
The response was incredible. At each store, clients and fans stopped to take pictures with the intervened displays, sharing the moment and creating an atmosphere full of excitement. At Liverpool Insurgentes, the experience reached a new level with a livestream hosted by Alejandra Briseño, where hundreds of brand followers participated. During the stream, a giveaway was held for two pairs of sneakers customized by Mariana, generating high levels of excitement and digital interaction.
Mariana also shared insights about her inspiration and creative process with the audience, receiving continuous applause from those who witnessed the event in-store.
In addition to the in-store interventions, customers received a personalized tag as an exclusive gift with their purchase, strengthening the emotional connection to the brand and providing a unique keepsake from the collaboration.
The interventions were held at six selected Liverpool locations:
With this experience, Westies continues to celebrate art, authenticity, and every woman's unique style under the campaign message: “You are your best version.”
About Westies:
Westies is a Mexican brand with over 30 years of experience, inspired by authentic, dynamic, and independent women who walk by our side. With a wide range of footwear and bags, Westies offers fashionable and comfortable products using the best available technology, accompanying women through every stage of their lives.
Contact:
Ximena Muñoz Alcántara
Public Relations Executive
Email: ximena_munoz@piagui.com
Phone: +52 5543879350
Piagui © Brands for life. Mexico 2024. All rights reserved.
Versión 1.1.14
