Westies Honors Moms with a Candlelight Concert Experience

Mexico City, May 14, 2025 - Some moments transcend the everyday—experiences that become unforgettable memories. Such was the evening of May 8, when Westies honored mothers across Mexico with a unique and deeply moving event: a Candlelight concert tribute to Luis Miguel, designed as a heartfelt gift for the women who are the heart of every family.

As part of its “Honra a Mamá” campaign, Westies went beyond offering the perfect accessory. This time, the brand gifted an experience—a luminous pause from daily responsibilities to celebrate love, connection, and the female legacy. All women who chose to treat themselves or their moms with a Westies bag or pair of shoes received a double pass to this one-of-a-kind evening.

More than 600 people came together for a magical night wrapped in warm lights, live music, and shared emotions. The stage bore witness to touching scenes: mothers holding hands with their daughters, grandmothers embracing granddaughters, and entire families singing along to songs that span generations. The presence of three generations united in a single evening made this event truly special.

The venue featured a striking photo opportunity designed to capture the spirit of the night. Families arrived dressed for the occasion, posing together in a space that reflected the authenticity and warmth of the brand. A product showcase was also installed, where Westies’ favorite shoes and bags shone as perfect gift ideas for such a meaningful celebration.

During the event, three key voices from Westies took the stage to share the soul of the campaign. Roxana González, Marketing and Sell Out Manager, opened with a powerful message, reminding everyone that fashion doesn't dictate—it accompanies, and that every woman is already her best version. Elba Zambrano, Head of Content and Trade Marketing, delved into the emotional essence behind Westies' design, emphasizing that each product tells a story and walks alongside its wearer. Finally, Sandra Villalobos, Head of Digital Marketing, closed with a heartfelt message about the power of authenticity and trust as pillars of a brand meant to be lived, not just consumed. Their words deeply resonated with the audience, reinforcing that this tribute to mothers was also a celebration of the meaningful bond Westies nurtures with its community.

The evening was filled with warmth and emotion. Among the guests were celebrities, content creators, members of the media, and loyal customers of the brand—all enjoying a night designed to honor the women who give so much of themselves. It was an evening where style met sentiment, and where Westies reaffirmed its commitment to accompany women through every stage of life, celebrating their value and authenticity.

With this event, Westies didn't just give a gift—it created a memory. A different way of saying, “Thank you, Mom,” through music, emotion, and the radiant spirit of a brand that celebrates women in their best version, every single day.

Contact:
Ximena Muñoz Alcántara
Public Relations Executive
Email: ximena_munoz@piagui.com
Phone: +52 5543879350